Susan Frew

Business Growth Expert

Nancy's Note:

“I so admire the amazing business acumen Susan possesses, hard-earned through tough markets, recessions. . . even employee theft. She shares her lessons to companies in the trades so they can profit from her experiences. Plus! A woman in the trades. Brava!”

Susan Frew

Business Growth Expert

Nancy’s Note
“I so admire the amazing business acumen Susan possesses, hard-earned through tough markets, recessions. . . even employee theft. She shares her lessons to companies in the trades so they can profit from her experiences. Plus! A woman in the trades. Brava!”

Susan Frew

Business Growth Expert

Nancy’s Note
“I so admire the amazing business acumen Susan possesses, hard-earned through tough markets, recessions. . . even employee theft. She shares her lessons to companies in the trades so they can profit from her experiences. Plus! A woman in the trades. Brava!”

Expertise

Trades, Business Growth, Women in Trades, Motivation, Workforce, Trades/Blue Collar, Resilience

Travels From

Denver, Colorado

Speaking Style

Relatable, Transformational, Funny

About Susan...

CEO of an acclaimed company, Susan is a business growth expert for the trades, guiding them back to profitability amid tough markets and recessions.

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Watch Susan in Action

Check Susan Frew's Availability

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Presentation Topics

(45-minute Keynote; up to 90-minute Breakout and ½ day Workshop)

Be inspired as you hear about the Journey that Susan Frew and her team endured as the result of a bad hire. Follow the journey of how they almost lost their multi-million dollar company and the road back! Be inspired to put processes and procedures in place so you can protect your company from internal and external attacks. This interactive presentation is a massive crowd- pleaser with concrete step by step instructions on how to turn your business around regardless of the obstacles in the way. Susan successfully bailed her company out of 1,000,000 in debt in 18 months.

Audience Takeaways:

  • Learn how to safeguard their businesses against employee theft
  • Learn how to turn around a business in debt
  • Ideas on how to grow your business and profitability
  • A plan to get their head in the game, overcome business challenges and crush their plan for the future.

45-minute Keynote; up to 90-minute Breakout and ½ day Workshop)

By delighting its customers, Sunshine Plumbing, Heating & Air grew 535% in just one year and garnered 43 awards including the coveted INC5000 list and INCBest Workplaces. The company accomplished this growth using a strategic, laser-focused marketing plan and “12 Points of Love” with its customers. Come and learn Sunshine’s “secret sauce” … and how you can apply it in your business today.

This keynote will give you step by step instructions on how to capture reviews, delight your customers and go above and beyond creating the PUFFERFISH EFFECT (and higher tickets!) and start Competing on Awesome and not on price. Susan will give you the “how to” step by step on how to achieve this in any company.

Audience Takeaways:

  • A concrete “how to” plan to Compete on Awesome, not on price in their business
  • Learn to create your own “Pufferfish Effect” and make your business reputation shine
  • How to highlight your unique offerings so you no longer need to compete on Price

A marketing blueprint that can be used in any business

(Keynote or breakout 45-90 minutes)

Susan Frew, TedX speaker on the topic of the Women in the Trades delivers real life experiences on the topic of Women in Construction. Susan has done extensive research on the numbers, the progress and the power of women in Constructions. Susan motivates, inspires and helps women to build confidence and how to “own the room” in traditionally male dominated audiences.

Audience Takeaways:

  • The facts about Women In Construction-companies with a diversified workforce are more profitable
  • How to build confidence as a woman in a nontraditional workplace
  • Career path to the top
  • Making decision from a place of power and confidence
  • Smashing the glass ceiling in the Construction Industries

(Keynote, Breakout, Talk may be adjusted to appeal to the automotive and other male dominated industries)

Most businesses know that the majority of the decision makers in the home today are women. Although most contractors know this fact, what is being done to appeal to this demographic? Understand HOW women choose their contractor, WHY they will call you again and how to appeal to the fastest growing population in the US, the women buyer. Susan has interviewed dozens of women on this topic and you will hear first hand what women want….(hint…don’t EVER ask if their husband needs to be involved!)

Susan has been able to effectively target and capture this market in Colorado by a laser focused approach to their target demographic: women. This program will give you action steps to appeal to and capture your #1 customer base.

Audience Takeaways:

  • The facts; Boomer and Gen X women have the MOST money to spend in the US…are you capitalizing on this opportunity?
  • A step by step plan to identify and enter this lucrative market
  • Design the service offerings to appeal to this market segment.
  • Learn the top “to-do” and “no to do” when serving women customers.

Rockstar Recruiting for a New Generation

(45-minute Keynote; up to 90 minute)

Are you wondering what is going on with today’s workforce? Has the “great resignation” impacted your audience’s business and they just don’t know what to do? Susan Frew, CEO of award-winning Sunshine Plumbing Heating Air wanted to know that same thing. Susan interviewed Generation Y&Z to understand how they think and what they want from their employers. Learn out the box marketing strategies to attract this demographic, fill your open positions and get back to post covid headcount.

Audience Takeaways:

 

  • The facts: What are the numbers? What is happening with today’s workforce?
  • A concrete plan for recruiting and understanding today’s new worker.
  • How can your generation create harmony with the new workers?
  • Out of the box ideas for recruiting the next generation.
  • A step-by-step plan to get employees to join your team

The 8 Value Drivers-Thinking about Selling your Company?

(45-minute Keynote; up to 90 minute Breakout and FULL day Workshop) ** Audience will receive a FREE business evaluation (value) during this session

IS YOUR COMPANY SELLABLE?

EVEN IF YOU’RE NOT READY TO SELL, YOUR BUSINESS NEEDS TO BE BUILT-TO-SELL

The ultimate test of your business’ success can be found in a simple question: Would someone want to buy your company? And if so, why? The foundation of a company fit for sale may not match what you have built to date. Likewise, the way that you are running your company may not have enough space between you and its daily operations to prep it for sale. So, is it really time to sell your company… or would you be

better served by building value for a future sale date at a higher price? Or a higher likelihood of success?

Audience Takeaways:

  • What is your current Business Value? Complete a link to get the number.
  • When should you start planning for exit?
  • 8 “drivers” that matter to a buyer
  • Things you need to do to prepare for exit, even if that is 10 years away!
  • Learn how to build a “Built to Sell” business

Saving Sunshine (Keynote)

Similar to Leading through the Rain/title may be more appealing to some

Be inspired as you hear about the Journey that Susan Frew and her team endured as the result of a bad hire.The same year that they made the INC5000 list, they ended up 1 Million Dollars in Debt.

Follow the journey of how they almost lost their multi million dollar company and the road back! Be inspired to put processes and procedures in place so you can protect your company from internal and external attacks.

This interactive presentation is a massive crowd- pleaser with concrete step by step instructions on how to turn your business around regardless of the obstacles in the way. Susan successfully bailed her company out of 1,000,000 in debt in 18 months.

Audience Takeaways:

  • Learn how to safeguard their businesses against employee theft
  • Learn how to turn around a business in debt
  • Ideas on how to grow your business and profitability
  • A plan to get their head in the game, overcome business challenges and crush their plan for the future.

My Life in Cars

(Comedic Keynote-45-60 minutes)

Susan Frew, TEDx speaker, plumbing company owner and coach shares her hilarious story of how she links cars to dozens of events in her life. Susan, a self-proclaimed “motor head” can identify any car from the 60s, 70s, and 80’s by their headlights or taillights. Susan can see the beauty in an old Buick.

Susan has overcome 16 broken bones and 10 concussions in her life and uses these lessons to demonstrate how to overcome adversity.

Audience Experience:

  • Inspiring-Susan will have your audience motivated to overcome anything in their life!
  • Hilarious; audiences will be laughing and crying with Susan.
  • Credible-Susan knows her cars! Susan teaches life lessons through her engaging and endearing stories.

Books