Gerard Braud

Helping You Protect your Revenue, Reputation and Brand

Nancy's Note:

“In his inimitable fashion, with a deftness for storytelling, Gerard breaks down the communication confusion and lays it out in an orderly pattern that makes sense and solves enormous problems when there is a crisis. Gerard is superb at what he does! He’s the preeminent expert in his field.”

Gerard Braud

Helping You Protect your Revenue, Reputation and Brand

Nancy’s Note
“In his inimitable fashion, with a deftness for storytelling, Gerard breaks down the communication confusion and lays it out in an orderly pattern that makes sense and solves enormous problems when there is a crisis. Gerard is superb at what he does! He’s the preeminent expert in his field.”

Gerard Braud

Helping You Protect your Revenue, Reputation and Brand

Nancy’s Note
“In his inimitable fashion, with a deftness for storytelling, Gerard breaks down the communication confusion and lays it out in an orderly pattern that makes sense and solves enormous problems when there is a crisis. Gerard is superb at what he does! He’s the preeminent expert in his field.”

Expertise

Crisis Communications, Media, Communication, Risk Management, Cancel Culture, Customer Service, Leadership, Public Relations

Travels From

New Orleans, Louisiana

Speaking Style

Passionate, High-Energy, Spiced with Humor

About Gerard...

When there is a crisis and “It Hits the Fan,” Gerard is the expert at helping you prepare for any negative situation to protect your revenue, reputation and brand.

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Presentation Topics

When a situation becomes a crisis, revenue, reputation, and brand are on the line. In an age of social media, you must control the narrative with the truth before eye-witnesses and the media fill the void with speculation, rumors, or untruths.

Winston Churchill is quoted as saying we should, “Never waste a good crisis.” When a crisis happens in your industry, does it make you prepare for a similar event? Or do you simply do nothing? This presentation looks at historic crises, what was done in advance to prepare, and what the consequences were for those who failed to prepare.

What is the best and fastest way to protect an organization’s revenue, reputation, and brand? It begins when hard, complicated tasks are broken down into smaller, achievable tasks. This “how-to” presentation is great for every organization.

Are your profits and success susceptible to social media rants, boycotts, or a “cancel culture?” In an age where every dollar to the bottom line counts and where every sale is critical, the last thing you want is for an unhappy customer to become a volatile, vengeful customer. Discover how to prepare a communications plan that is fast to respond to your customers, social media, news media, and the world.

Don’t Talk to the Media Until…

Have you been burned by the media? Do you fear you will be less than perfect when talking to the media? Maybe you hate the media. If you serve in a leadership position within any organization, talking to the media is a part of your job. Like any job, you should be your best and do it well. We’ll help you learn from the mistakes of others with frightening and often humorous case studies. Plus, you’ll learn from our list of 29 secrets you need to know before you talk to a reporter.

Words Matter

Do you feel you are being constantly judged and scrutinized? Are you astonished by how quickly a single statement, act, image, or video can turn into a crisis? Learn how to navigate your way through a cynical, judgmental world by using the right word, at the right time, every time.

Books