Francis Fernando

Buy Right! Manage Right! Sell Right!

Nancy's Note:

“From the very first moment I met Francis, I was instantly impressed by his gentlemanly demeanor, his wealth of knowledge, and his passion for helping others discover how they can also achieve success in the real estate world. He is a marvelous, thoughtful speaker, generously sharing his insights and wisdom. Francis is one of my very favorite people in the speaking industry; I’m honored to introduce him to my clients.”

Francis Fernando

Buy Right! Manage Right! Sell Right!

Nancy’s Note
“From the very first moment I met Francis, I was instantly impressed by his gentlemanly demeanor, his wealth of knowledge, and his passion for helping others discover how they can also achieve success in the real estate world. He is a marvelous, thoughtful speaker, generously sharing his insights and wisdom. Francis is one of my very favorite people in the speaking industry; I’m honored to introduce him to my clients.”

Francis Fernando

Buy Right! Manage Right! Sell Right!

Nancy’s Note
“From the very first moment I met Francis, I was instantly impressed by his gentlemanly demeanor, his wealth of knowledge, and his passion for helping others discover how they can also achieve success in the real estate world. He is a marvelous, thoughtful speaker, generously sharing his insights and wisdom. Francis is one of my very favorite people in the speaking industry; I’m honored to introduce him to my clients.”

Expertise

Income Real Estate; Sales for Real Estate Agents; Real Estate Investing; Property Management

Travels From

Buffalo, New York

Speaking Style

Actionable, Inspiring, Energetically Animated

About Francis...

This highly skilled, successful real estate investor and expert teaches how others can create generational wealth, more sales and multiple streams of income.

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Presentation Topics

The vast majority of real estate agents compete for the same slice of the pie – the single-family dwelling.

The fact is that income properties offer higher commissions with less competition from others. However, the vast majority of agents mistakenly believe that income properties are too complicated to handle. While the art of buying, managing and selling income property is different, it is easily learnable – the key is to understand the factors that make income property desirable. The rest is simple math and basic people skills.

Key Takeaways:

  • Know the ins & outs of how income property works so you can speak confidently with buyers and sellers.
  • Help buyers understand what is a good deal and how to make offers.
  • Help sellers price their properties appropriately based on income property performance to maximize their listing price.
  • Uncover the traits to establish Trust and communicate with authority.
  • Increase your lead generation by building your “sales machine” using automation.

Income Real Estate is a lucrative business. But what’s more lucrative? Buying and selling properties or managing them? The answer is to do it all.

By learning how to buy, manage and sell income properties effectively, real estate agents can expand their business and create valued-added services for their clients. These value-added services will also place the agent right in front of opportunities and bargains in the marketplace. By ethically taking advantage of such bargains the agent will be able to build-up their own personal portfolios of income producing property.

Key Takeaways:

  • Analyze and identify cash flowing income real estate using a signature property analysis tool
  • Buy the right properties, manage them profitably, and scale-up your personal portfolio
  • Develop a success team that is comprised of you – the real estate agent and property manager, a banker and an insurance agent
  • Increase your confidence and become known as an income real estate expert in your region
  • Create a pipeline of qualified buyers and sellers using the top lead generation techniques and automating your entire sales system

The art of property management comes down to three things: maximizing rents, minimizing expenses and communicating effectively. While property managers have ultimate control over these three areas, many lack effective systems, proper communication strategies, and good relationships with the right contractors. The result is often late rents, stressed out tenants, and repairs that cost more than they should. By facilitating solutions rather than simply fixing problems, property managers can both attract and handle more clients to scale their portfolios.

Key Takeaways:

  • Develop standard operating procedures that are fully encompassing of the business
  • Create an automated communication system that will keep your property owners aware of all happenings within the property
  • Uncover the top rent-collection strategies that will incentivize your tenants to pay early
  • Ensure that your maintenance contractors are completing the work with a focus on the utmost quality and efficiency
  • Grow your units-under-management using automated lead- generation techniques

Books