Nancy Vogl Speakers Bureau

Sam Richter

February 9, 2014
Sam Richter

Sam Richter

Expertise:   Sales, Sales Intelligence, Relationships, Personal Branding, Online Reputation

Speaking Style:  High-Content. Powerful. Entertaining.

Travels From:  Minneapolis, Minnesota

Nancy Says:  ““Sam is a super sharp speaker, offering eye-opening sessions with incredible content that delivers a huge ROI. He’s one of the best.”

Know More! Selling. Know More! Reputation 

When it comes to success in sales, prospecting, referrals, relationships, and personal branding, Sam Richter’s strategy is simple: KNOW MORE. Which is what audiences experience in Sam’s highly informative, action-packed presentations. They’ll know more than they ever thought possible about their prospects, clients, and competition. They’ll know more than anyone on how to use search engines, social networks, and the Invisible Web to find information that builds meaningful connections, makes big-time impressions, and fosters deeper client relationships.

Sam is an internationally recognized expert on sales, marketing, and reputation management. His experience includes building innovative programs for start-up companies and some of the world’s most famous brands. He is the best-selling author of Take the Cold Out of Cold Calling, named the “Sales Book of the Year” and he is annually listed as one of the Top 25 Most Influential People in Sales. Sam has won numerous awards including Best of Show and Gold Awards, Webby Awards, a Gold Award at the International Film Festival, and he is a past finalist for Inc. Magazine’s Entrepreneur of the Year.

Learn more about Sam Richter...

Sam Richter is an internationally recognized expert on sales, marketing, and reputation management. His award-winning experience includes building innovative technology, sales, and marketing programs for start-up companies and some of the world’s most famous brands.

Sam has been featured in thousands of television and radio programs and national and online publications. He presents his customized Know More! keynote and training programs to audiences around the globe.

He is the author of the best-selling book,Take the Cold Out of Cold Calling, considered the preeminent publication on finding information online and using it for sales success.In 2012, Take the Cold was named “Sales Book of the Year” by the American Association of Inside Sales Professionals, and it was also named a “USA Book News Winner” and a “Sales Book Awards Silver Medalist.”

Sam is founder and CEO of SBR Worldwide/Know More! and SVP/Chief Marketing Officer at ActFI, a software and solutions firm serving the financial services industry. He was named by InsideView as one of the Top 25 Most Influential People in Sales, and he was also named as one of the Top Chief Marketing Officers onTwitter.

For more than six years, Sam was president of a not-for-profit business library, where he led the transformation of an eighty-five-year-old private, non-profit business research organization into a nationally renowned institution serving entrepreneurs and small businesses via cutting edge online resources. Sam also spent more than eighteen years in the advertising, public relations, and e-commerce/e-marketing industry owning his own firm and working for internationally recognized organizations as a creative director, group director, and marketing director. Sam has created programs for companies including Microsoft, Coca-Cola, Major League Baseball, Northwest Airlines (Delta), Kraft/Nabisco, Polaris Industries, National Geographic, 3M, Brunswick, and other large and small firms.

For his marketing work, Sam has won numerous regional, national and international marketing awards including Best of Show and Gold Awards, Webby Awards, and a Gold Award at the International Film Festival. He’s also won a Retail Vision Award and a Codie Award “the “Oscars” of the software industry” for Best E-commerce Software. He is a member of the Business Journal’s “Forty Under 40″ list honoring the top Minnesota business leaders under the age of forty. He also was a finalist for Inc. Magazine’s Entrepreneur of the Year and he’s one of the more highly recommended persons on LinkedIn.

Sam received his B.A. from the University of Minnesota School of Journalism and Mass Communication and was twice named Scholastic All-American while also a four-year player and a letter winner on the University of Minnesota varsity football team. He lives in Minnetonka, Minnesota with his wife and two children, serves on the board of a number of for-profit companies, and volunteers his time to numerous non-profit organizations.


Presentation Topics

Know More! Selling 

Business and sales is all about personal relationships. When you know more about your prospects and clients, you’re better able to relate on a personal level, build more meaningful connections, identify triggering events, tailor offerings, and ensure relevancy. Most important, studies show that when you practice Sales Intelligence, you’ll win two times more business!

In this dynamic presentation, you will discover…
  • Web search secrets that you never thought possible for finding qualified leads, creating lists, uncovering opportunities, and understanding decision makers.
  • Tips and tricks for using social networks and “hidden” websites as sales and competitive “intelligence agents.” Learn what is important to your prospects and clients on a personal level to help you close MORE business MORE quickly.
  • How to use information to make a big-time impression with any prospect, build deeper relationships with any client, and completely differentiate from your competition.

This interactive presentation has a huge “WOW” factor-you will be shocked at what you don’t know (but soon will). All attendees also receive complimentary access to the Know More! Reference Guide and Downloadable Toolbar, making it easy and fun to practice what is learned.


Sam’s KNOW MORE! Selling programs teaching the inside secrets of finding information online and using it for business success have been customized for the following topics:


For sales professionals but with a greater focus on creating prospect lead lists that meet specific criteria, and then a process for quickly finding information on the identified prospects to ensure relevancy during sales calls.


For account management professionals and executives who want to learn how to find information to help build deeper, more meaningful prospect and client relationships.


For persons who generate a majority of their business via referrals (e.g., financial advisors) with a focus on using web resources to identify best prospects and converting them to clients.


For marketing and creative professionals who want to learn how to find information for more personalized and relevant communications.


For non-profit development executives who want to learn the inside secrets on finding and securing potential donors and grant opportunities.


For executives who want to learn how to effectively find information including competitive data for better business and strategic planning.


For those in career transition who want to learn how to ensure relevancy during a job interview, and how to make an incredible impression.

Know More! Reputations 

Your Personal Brand can Make or Break Your Business Brand

In today’s instant communication and social networking world, it’s easy to share opinions and others can share the same about you. Unfortunately, what you and others post online, text, and even email is not limited to private networks and friend groups. Rather, there’s a good chance that what you say online and what is said about you and your company is searchable, and archived, FOREVER!

In “Know More! Reputations” you will learn...

  • What is a “personal brand,” why you already have one, how to enhance it, and how personal brands dramatically impact your company brand and reputation.
  • The dangers of sharing too much information, what can happen if you’re not careful, and how to respond if you don’t like what someone shares about you or your company.
  • Inside secrets on how to manage your online presence and Google rankings (for non-technical people) so when people search for information on you, that you control what they find.

This thought provoking and entertaining program will provide you very practical ideas you can immediately implement to improve your brand, and your personal and business reputation.

Think/Thank...and Other Rules for a Purpose-driven Life 

Motivational Keynote Presentation (Non-Sales Related)

Does it ever seem like work is all-consuming and that your priorities are out of whack? Are you sometimes on edge with how you deal with others, or feel disappointed when family, colleagues, and friends don’t meet your expectations? In these challenging times, it’s easy to get frustrated and worry over things where you have no control. It doesn’t have to be that way.

In “Think/Thank” you’ll learn some easy-to-implement ideas that will help you put purpose and meaning back into your work, and your life. Unlike other motivational programs that ask you to make major changes, “Think/Thank” will show how simply re-framing your thoughts and implementing some practical tips can make a dramatic difference in how you view your world, and how you treat others. In addition, the concepts you learn can be shared with colleagues and even clients, helping them put into perspective what’s important.

These thought-provoking ideas told through humorous and poignant stories of success and failure will inspire you, and make an immediate impact in your professional and personal performance.




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