Nancy Vogl Speakers Bureau

Heather Lutze

February 8, 2014
Heather Lutze

Heather Lutze

Expertise:   Internet Marketing, Social Media

Speaking Style:  Engaging. Non-technical. Energetic.

Travels From:  Denver, Colorado

Nancy Says:  “The first time I experienced Heather speaking, she made all that technical stuff easy…and actually enjoyable! I all love her down-to-earth persona.”


The "No Geek" Findability Expert 

Heather Lutze knows it’s no use having the greatest website in the world…if no one can find it! As a widely acclaimed speaker, trainer and consultant, Heather founded Findability Consulting and Speaking in response to all the frustrated website owners who paid good money for beautiful, high-tech websites that weren’t bringing in business. Her presentations teach how to utilize social media and mobile marketing, and how to draw customers to your website when they’re ready to buy.

Heather literally wrote the book on search engine marketing, two books in fact: The Findability Formula – The Easy, Non-Technical Approach to Search Engine Marketing, and Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Her writing and in-demand keynotes are delivered with the same witty, “no-geek-speak” style that demystifies internet marketing.

Learn more about Heather Lutze...

Heather Lutze is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact: The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Her writing and in-demand keynotes and workshops are delivered with the same witty, “no-geek-speak” style that has managed to demystify internet marketing for countless business owners.

These days, you will usually find Heather either preparing to leave for a speaking engagement or just getting back from one. Apparently, jet-lag is not an issue! As for her “street cred,” Heather is a member of the National Speakers Association (NSA), she is a sought after Vistage International Speaker and has shared the stage with Tony Robbins Business Mastery in Fiji and London and has even been on Oprah!  She formerly trained advertisers in Paid Search for Yahoo! Search Marketing for three years.

Heather founded Findability Group in 2000 in response to all the frustrated web site owners who had paid good money for beautiful, high-tech web sites that weren’t bringing in business. As CEO of Findability Group, Heather leads a dedicated and slightly obsessed team of fifteen search marketing pros, whose mission is helping companies connect with their ideal customers online.


Presentation Topics

Search Engine Optimization: For Ultiimate Online "Findability"

Unlocking the mystery of how to “get found” online…

If your website doesn’t turn up on page one of a Google search—chances are it won’t be found, no matter how much hard work and money you put into it. Did you know that over 94% of users click on first page results— leaving only 6% clicking on the second page?

If no one finds you, they certainly cannot hire you or do business with you. How frustrating…

Search engine optimization (SEO) expert to the rescue!

In this clear, engaging and “geek speak” free presentation, acclaimed SEO speaker Heather Lutze gives audiences three very important things:

  • The big picture of how online customers, search engines, keywords, and websites all work together from the perspective of an SEO expert.
  • The actionable steps attendees can take to improve their ranking, and be found by their target audience.
  • The insight and enthusiasm for the possibilities SEO offers, an enthusiasm that will carry them through the steps needed to take their businesses to the next level!


The Essential Business Roadmap for Social Media and Mobile Marketing 

Adapt or Die…Which Do You Choose for Your Company?

The latest studies show that 65% or more of adult internet users use social networking sites like Facebook, Twitter, or LinkedIn. How can businesses take advantage of this amazing opportunity to build their brands and broaden their market share?

In today’s world, engaging in social media is a necessity for any business owner, CEO, entrepreneur, marketer, and everyone on your team who’s responsible for attracting customers and driving sales. Based on the book of the same name, this savvy social media marketing presentation explores the unprecedented opportunity today’s social sites present to businesses.

In this dynamic and high-energy presentation, acclaimed social media speaker Heather Lutze will win over even the most hardened skeptics, showing them the results they can achieve from social media marketing, as well as the practical and easily implementable steps they can take today! Attendees will leave with a greater understanding (and some genuine excitement) about how to leverage social media for online findability from a social media expert.


The Findability Formula for Facebook 

Facebook has been called the marketing window to the worlds.  The stats are mind boggling:

  • Facebook has somewhere around a billion users each month…
  • As many as 50% log in every single day, engaging on the site for an average of 20 hours a week
  • There are over 900 million objects like business pages, groups, and events…
  • Facebook is the mega social site you can’t ignore if you want to stay current and keep your business growing

In this no-nonsense presentation, Facebook speaker Heather Lutze inspires and informs with easy to implement, practical Facebook strategies that make good business sense. Find out how keyword research, a well optimized page, and a simple marketing plan – combined with genuine engagement with your fans – can combine to bring you new business.

“The Findability Formula for Facebook” presentation includes:
  • Setting up and optimizing your Facebook business page and business profile: Setting up Facebook for business is not the same as doing it for fun; find out what you need to know.
  • The what, where, when, why and how of Facebook posts: Find out when to post and what to post.
  • How to get real business with Facebook: Don’t waste precious time. All the strategies you need to consider, the tips and tricks you need to implement.
  • Fantastic Facebook features and apps: Facebook changes all the time, here are the latest and greatest features that will help you connect with your customers.
  • The skinny on Facebook ads: Do you need them? How do they work?

Give your audience a lively and engaging presentation, action packed with everything they need to know to attract business and build their brands on Facebook. Practical information, clearly presented by one of the most experienced and sought after Facebook speakers, with no confusing geek speak!


The Findability Formula for Twitter 

140 Characters to Business Success

Do you think tweeting is for the birds? Have you ever thought, “Twitter’s not for business… Twitter’s for teenagers… Twitter’s a waste of time… I just don’t get it!”

#CUSTOMERS… This social media site  – Twitter – is often overlooked by businesses that either don’t get it, or can’t quite figure out how to successfully use it. But Twitter can be a major asset in building your brand and engaging with people who need what you have to offer – your customers!

With over 140 million active users, 460,000 new users added every day, and at least 350 million tweets flying across the net on a daily basis, Twitter is one of the fastest growing social media platforms.

Why pass up such an incredible opportunity to connect with potential customers?

#ENGAGING… In this engaging and informative talk, Heather will show you the true potential of Twitter for business, providing easy to implement, practical Twitter strategies that make sense. Attendees will learn the ins and outs of participating in real-time conversations, connecting directly with consumers and influencers in their respective target markets, and last, but hardly least, generating new business.

#ACTIONABLE… In this lively presentation, Twitter speaker @HeatherLutze covers:

  • Building a Twitter following that’s interested in your brand: Just getting “follows” is not enough; you need people who are genuinely interested in engaging with you and learning more about what you do.
  • Setting up and optimizing your Twitter account for Findability: This is always the first step. Learn how to do it right.
  • To tweet or not to tweet – the how’s, what’s and why’s: Learn what to tweet to promote engagement. Remember, Twitter is a social networking site – with emphasis on the word SOCIAL.
  • Making sense of #hashtags: Get in on the conversations that matter to your business. Better yet, generate the conversation yourself!

If your audience just doesn’t “get” twitter, then you need an adept Twitter speaker! Heather is on a mission to dispel the myths, convert the naysayers, and teach the essential tactics, tips and tools to market your business on Twitter. This is the Findability Formula for Twitter – a total “how-to” approach at dominating search results and market share online.


YouTube Findability 

Become a YouTube Expert for Higher Visibility and Greater Business Success

Have you noticed that YouTube videos turn up more and more frequently on Google searches… and they really stand out? Video gets noticed. Video appeals to the huge numbers of people who prefer to get both their information, and their entertainment, from watching and listening, instead of reading. Get your inner Spielberg on, and reap the business benefits! In this vibrant presentation, YouTube speaker Heather engages and informs with easy to implement, practical YouTube strategies. She’ll bust the myth that video is too expensive to create, and give you actionable and innovative ideas for videos topics. Discover how using YouTube in your social media marketing can attract new business and new opportunities. YouTube is the social media site that captures consumers’ attention in a whole new, exciting and profitable way. If you’re not convinced that YouTube is right for your audience, consider these facts:

  • 800 million unique visitors every month…that’s a lot of visitors!
  • 100 million people taking social action on the site (likes, shares and comments) each week
  • YouTube has become the second largest search engine, with more searches each month than Yahoo or Bing. It’s second only to the mighty Google.
  • The number of advertisers using display ads on YouTube increased ten times in the past year, and that number will probably be far out of date by the time you read this.

YouTube is a major player in the world of social media, with a popularity that shows no signs of slowing… how can your audience get a piece of this powerful pie?

YouTube Findability includes:
  • Not a videographer? Why you can and should still use YouTube, what equipment to use, how to easily create your own videos.
  • All the ins and outs of creating your own YouTube channel: Set up a channel viewers can subscribe to, all your videos in one place.
  • Effective use of keywords in video titles and descriptions: YouTube is a popular search engine, take advantage of it for greater fundability.
  • Keeping it fun: People like video because it’s fun. Create effective videos on the cheap, spontaneous and rough can be just as effective as polished and well produced.
  • Video? What video?: Get great suggestions for what to make videos about that will really showcase your company, your corporate culture, your products, your ideas, and more.
  • How to get business with YouTube: After all, getting business is the bottom line of any social media campaign, including a video campaign.

If you’re looking for something a bit different to really engage your audience and get them buzzing, then a YouTube speaker might be just the thing. Hire a YouTube speaker with a “how-to” approach to dominating search results and market share online. Learn the essential tactics, tips and tools to market your business on the site that just keeps blowing up bigger and bigger, YouTube. Become a YouTube expert.


The Findability Formula for LinkedIn 

B2B Social Media Made Profitable

Are you LinkedIn? Frequently overlooked amidst the frenzy of pinning, tweeting, liking and friending, LinkedIn is, in fact, the must-have social site for every professional. LinkedIn might not get the press its social media cousins like Facebook and Twitter receive…but for business, it definitely gets the results!  Consider these statistics:

  • 187 million professionals around the world, as of September 30, 2012, and climbing at an astonishing rate
  • Membership including the executives of all the Fortune 500 companies
  • Average household income of LinkedIn users over $100,000 annually
  • 80% of U.S. corporations currently using this site as a recruiting tool
  • In short, LinkedIn is THE social media site for anyone who sells business to business.

Intrigued to hear more? In this powerful, high-energy presentation, LinkedIn speaker Heather Lutze engages and informs with easy to implement, practical LinkedIn strategies. Your audience will discover how keyword research, a well optimized profile and genuine engagement with LinkedIn Groups can bring them new business, valuable new contacts, and new opportunities.

The Findability Formula for LinkedIn presentation includes:
  • The benefits of LinkedIn: The professional nature of LinkedIn members and their general income level mean that you are becoming findable to a more “elite” audience.
  • Integrating employees’ LinkedIn profiles: This can benefit the company on the whole, as each employee’s profile can be optimized for a different keyword the company would like to rank under. 
  • Setting up and optimizing your LinkedIn profile and business page: Find out how to create a profile that maximizes your business, your brand, and your services.
  • Benefits of joining groups, and starting your own group: Many LinkedIn groups have memberships with extremely active engagement. Learn what having your own group can do for your business.
  • Using LinkedIn to attract new business: If you’re not looking for a new job and you’re not looking to hire anyone, then why use LinkedIn? Te get real business, of course!
  • Using LinkedIn Applications:  Find out the secrets of LinkedIn that just might give you the jump on your competitors.



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